Smiling person with long brown hair, wearing a black top and gold hoop earrings, sitting indoors with a blurred background of a plant and framed pictures.

Hello

I’m Josie. Eternal optimist, avid traveller, beauty lover, and writer.

Specifically, I write copy for beauty, wellness, fashion, lifestyle and travel. I specialise in tone of voice creation, brand ideation, and engaging copy that will help you rank in search engines and is easy to navigate for the user.

Scroll to see my services, and check out my portfolio for previous work. If you want to know more or would like to work together, please get in touch.

Copy & Content Services

  • Meticulous, thorough editing with constructive feedback and development.

  • Define your brand identity across digital, social and marketing.

  • Create a consistent, customer-focused experience with user-centric, SEO copy in your brand’s tone of voice.

  • Need to rank for SEO keywords to direct more organic traffic to your website? Creative, long-form articles using SEO search terms.

  • Snappy email subject lines and content that makes the reader click through, plus creative, eye-catching social ads and mailers.

  • Well-researched storytelling with a candid and personable tone.

  • Bespoke, on-brand content planning and creation.

  • Organise streamlined ways of working and upskill your copy or content team.

  • More time-efficient workflows and process so your company can create better content, faster.

Cult Beauty

I’ve worked with…

Stylist

Selfridges

Avon

Plum Guide

Recharge

Tili Beauty

QVC UK

Boden

Not Actual Size

Crabtree & Evelyn

Dove

AllSaints

LazyTrips

Don't just take my word for it...

  • “My time working with Josie at QVC was an absolute pleasure. She is a true team player and a real motivating force. An incredibly thorough editor who is also strong at the creative side of writing and generating ideas, Josie is an asset to any project she works on.”

    Laura Hastings, Senior Copywriter, Radley London

  • “Josie and I worked on a big web project for Crabtree & Evelyn, rewriting all PDPs, PLPs and everything in between! Josie was great to work with, picking up the brand tone of voice quickly, working to brief with a tight deadline and taking on feedback throughout the process.”

    Lauren King, Senior Copywriter, IIAA

  • “Josie is an amazing copywriter who is always full of creative ideas. We worked together at QVC and she was the best copywriter I ever worked with. Communication was always one of Josie's strongest assets, along with teamwork and efficiency.”

    Vina Jesani, Lead Digital Designer at The Travel Corporation

  • “Josie is an incredibly talented, genuine Editor. During our short time working together, our professional relationship flourished. Her work ethic is admirable and has been the driving force behind many of the internal processes we now take as standard.”

    Bryony Wedge, Digital Operations Manager, Selfridges

  • “Josie is a gifted Copywriter who really understands how to use language creatively and cohesively. She has been an absolute pleasure to work with, always presenting beautifully constructed, emotive and imaginative copy. A truly talented writer.”

    Ayesha Qandeel, Lead Copywriter at QVC

  • "During our time working together, Josie was the driving force behind a lot of big changes which have had a very positive lasting impact. She was a very approachable and personable manager and always went above and beyond. She is a talented editor and has exceptional organisational skills to match!"

    Ciana O'Reilly, Product Copy Editor, Boden

  • "Josie always leads by example, and has stellar organisational skills. She is incredibly creative both as an Editor and a Writer, and always has time to help others when they need it."

    Jessica Metliss, Lead Copywriter, QVC

  • "Josie is a strong Writer and Editor, and worked closely with the QVC beauty department to come up with new ways of communicating each and every beauty brand across all our channels. She also defined the tone of voice and content for a new sub brand aimed at younger consumers."

    Bryony Collingwood, Co-founder & Content Strategist, Sunny Lemons

  • "Josie is a highly skilled Content Editor with expert knowledge of the Copy workflow within a busy E-Commerce Photostudio. An expert in her field, she implemented ground-breaking workflow solutions. Josie is a dream to work with; anyone working alongside her is lucky to have her!"

    Hannah Deakin, Senior Copywriter, Selfridges

 FAQs

  • My day rate starts at £350, but will be tailored to your specific job, so please get in touch for a bespoke quote.

  • I specialise in digital copywriting on the subjects of beauty, health, wellness, fashion, lifestyle, homeware and travel. I have extensive experience crafting copy for Ecommerce, Marketing, UX and SEO.

  • Please use the ‘contact’ button at the top or bottom of the site.